WordPress to Webflow Migration
A WordPress to Webflow migration looks simple until you care about slugs, images, authors, categories, SEO fields, embeds, and the dozens of old URLs people still visit.
Data.Page can help move public WordPress content into a Webflow-ready structure and prepare the redirect map for a one-off migration fee.
Contact us about this migrationWhat usually moves
For most marketing sites, the useful scope is pages, blog posts, authors, categories, tags, featured images, body HTML, SEO titles, meta descriptions, canonical URLs, and redirects. Private users, comments, form submissions, and plugin settings are normally separate projects.
The real work is content shaping
- WordPress shortcodes need to be removed or rewritten.
- Gutenberg blocks and page-builder markup can leave noisy HTML.
- Image URLs need to be downloaded and reattached rather than left on the old domain.
- WordPress categories and tags need to map to Webflow CMS fields.
- Old URLs need redirects, especially if Webflow uses a different collection path.
Mapping plan
| WordPress source | Webflow target | Migration note |
|---|---|---|
| Post title | Name | Keep the human title; generate a clean slug separately. |
| Post name | Slug | Preserve old slugs when possible to reduce redirect volume. |
| Featured image | Main image field | Download and verify the image before import. |
| Categories | Reference or option field | Agree the CMS model before importing. |
| Yoast or SEO fields | SEO title and description | Fallback to title and excerpt when fields are missing. |
Migration workflow
- Export WordPress content using WXR, REST API, database export, or a structured plugin export.
- Inventory post types, fields, taxonomies, and URL patterns.
- Design the Webflow CMS collections and field types.
- Clean HTML, extract images, normalize slugs, and prepare CSV files.
- Import into Webflow and spot-check representative pages.
- Generate redirects from old WordPress URLs to new Webflow URLs.
QA checks before publishing
- Top traffic pages have matching or redirected URLs.
- Images are loaded from Webflow or the chosen CDN.
- Embeds, buttons, and internal links work after migration.
- SEO titles and meta descriptions survived for important pages.
- Drafts, private posts, and old test pages were not published accidentally.
Need the content converted?
Send us a WordPress export and your planned Webflow CMS fields. We can quote a one-off migration package with cleaned content and redirects.
Get a migration quote